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Nike never fail to surprise when it comes to imagining outlandish, creative

Nike never fail to surprise when it comes to imagining outlandish, creative ways to show off a humble pair of football boots.

From?making Iniesta a quite-literal puppet master?to having?Ronaldo blow away the competition, there¡¯s no shortage of amazing ideas amongst the Nike video team when it comes to creating a memorable boot ad.

So, with a name as lethal as it¡¯s looks,?it should be no surprise that the?Nike Hypervenom Phantom?has a suitably?venomous?viral video to match.

Left to their own devices in an empty changing room, the?Hypervenoms come to life to show off their killer attributes; the NikeSkin pulsing and forming a scorpion tail, whilst the traction plate becomes a pair of serpentine fangs.

Then, in a move Indiana Jones would be none too fond of, the laces become a pair of cobras, whilst the menacing eye from the teaser imagery blinks to life on the inside of the boot.

All-in-all, another quality viral from Nike for the?Hypervenom Phantom. Even if it has left us compulsively checking our feet and hair every time we get an imaginary itch or tickle.