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Whilst not one of Nikes more???extravagant???product videos, we reckon the Nike CTR360 IIIs launch featurette is definitely among of the classiest!

Titled Take Control, this short, sharp video uses cutting-edge graphics and hi-def close-ups to introduce you to all the???CTR360 IIIs key features.

Starting encased in mult-faceted crystal, Nikes newest football boots smash their trappings into tiny, jagged fragments, which begin interacting with the new control cleat in a variety of interesting ways.

Demoing the New 3-D Control pad, the Nike All Conditions Control and redesigned Traction plate, the video is a perfect cribnote for the new main new features of the CTR360 Maestri III???- and definitely have us looking forward to getting our feet into em!

What do you think of the Take Control viral? Let us know in the comments!